The dissatisfaction of some Ucluelet movers and shakers with the town’s name has led to a resurgence in the campaign to rename the town.
Proponents of a name change claim the town’s hard-to-pronounce name has long held it back in the tourism field, on the premise that if gorbies can’t pronounce it they won’t want to visit it.
Past names proposed and defeated include Long Beach, U-clue-let (with hyphens), South Tofino, and Middelfart, in honour of the town’s Danish heritage.
The Tattler once pushed the adoption of the name Elke-u-let, in recognition of the overbearing influence Ukee’s “angel developer” Elke Loof-Koehler, of Marine Drive Properties, has had on the face and future of the town.
That effort did not bear fruit, but now proponents are proposing a similar name based on more recent events: Elke-blew-it.
Readers can make their own suggestions in the comments below.
